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Reputation Management for New Media Survey – How ready are you?
Posted in Reputation ManagementReputation MonitoringOne of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a...
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Customers don’t care about Channels
Posted in BloggingCommunicationsContent MarketingCustomer ExperienceCustomer SupportInbound MarketingInnovationReputation ManagementSocial MediaSocial NetworkingStrategySupportLet’s face it at this...
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Location is important for your Contact Center too!
Posted in CrowdsourcingCustomer SupportListeningLocation Based ServicesReputation ManagementSocial MediaTwitterLocation Based Services (LBS) are becoming all the rage now. Start up companies like...
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Social Customer Support: AT&T is doing it Right!
Posted in AdvertisingBuzz MarketingCustomer ExperienceCustomer SupportInteractive MarketingListeningMonitoringReputation ManagementReputation MonitoringSincere MarketingSocial MediaSocial...
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Posted in Customer ExperienceCustomer SupportFacebookListeningMonitoringReputation ManagementReputation MonitoringSocial MediaSocial NetworkingTwitterEveryday I provide support on the social web to...
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11 B2B Marketing Predictions for 2011
Posted in AdvertisingApplicationsBuzz MarketingCommerceCommunicationsConversational MarketingCustomer ExperienceCustomer SupportFacebookMobileMonitoringOnline AdvertisingPay Per ClickReputation...
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Is It Time To Reconsider Sentiment Scoring?
Posted in ListeningReputation ManagementReputation MonitoringSearchSocial MediaSocial Networking In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social...
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How Does Social Listening Change the Way You Do Business (and Create ROI)?
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create...
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Artificial Intelligence is changing Customer Service
No matter how much technology has changed our day to day lives, both at home and at work, what remains essential to running a successful business is customers—how you treat them, how they feel about...
View Article7 Ways Blockchain can Transform Marketing
Here’s a great video of me and Aseem Badshah the CEO of Socedo, a social media lead generation tool, talking about 7 ways Blockchain can transform marketing! We hope you enjoy it …
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